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Built for

High-performance WordPress websites built around your business.

Independent WordPress developer based between Udine and Trieste, designing conversion-focused websites and custom digital systems with modular technology I build and maintain myself.

Discuss your project See the Trattamix rebuild
Since 2010 Web development and digital products
Custom-first Themes, plugins and business systems
Italy + EU Projects delivered in Italian and English
Boost A modular foundation developed in-house
What I build

A stronger website first. A more capable system when your business needs it.

High-performance websites

Fast, accessible and conversion-focused business websites with clean technical foundations for search and marketing.

Custom WordPress development

Tailored themes, plugins, integrations and functionality built around the way your organisation actually works.

Portals and business systems

Client areas, booking, quotations, structured workflows and operational tools that extend the website beyond publishing.

Website redesign

A controlled rebuild of outdated or fragmented sites, preserving what matters while improving structure, speed and conversion.

Technical audits and refactoring

Evidence-led analysis of performance, markup, dependencies, architecture and maintainability, followed by a practical improvement plan.

Ongoing technical partnership

Maintenance, monitoring and continuous development for websites that must keep supporting the business after launch.
The approach

A website should not become a dead end.

Many WordPress projects begin with a commercial theme and a growing collection of unrelated plugins. The result may work initially, but it often becomes slower, harder to optimise and expensive to evolve. I take a custom-first approach: the visible website, the content structure and the business functionality are planned as parts of one system.
  • No generic commercial theme at the core
  • Fewer arbitrary dependencies
  • SEO and conversion considered during the build
  • A foundation that can accept custom functionality later
How I work
A different foundation

Three common ways to build a WordPress project

Funzionalità
Generic theme stack
Entirely bespoke from zero
My approach Boost-based custom build
Fast initial setup
Design tailored to the business Limited
Direct control over core components
Reusable tested foundation
Custom functionality when needed Plugin-dependent
Reduced recurring software sprawl
SEO and performance built into the process Variable Depends on scope
Selected work

Trattamix: rebuilding a healthcare website from the foundation up.

The previous site combined a legacy WordPress stack with structural validation problems and weak performance scores. The new custom build is based primarily on Boost and was designed around a broad catalogue of services and treatments. Pre-launch staging audits reached approximately 90 mobile performance, 100 desktop performance, 98/100 on Yellow Lab Tools and zero HTML validation errors. Final public figures will be verified after launch.
  • Legacy PageSpeed: 60 mobile and 67 desktop
  • Legacy Yellow Lab score: 75/100
  • Custom theme and modular functionality
  • Technical SEO, performance and validation treated as release criteria
Read the case study
https://example.com
Trattamix: rebuilding a healthcare website from the foundation up.
Technology foundation

The technology behind the work is built for reuse, not resale pressure.

I created Boost after years of dealing with poorly built plugins, disconnected tools, recurring subscriptions and systems that were difficult to optimise for SEO, marketing and business growth. It is the modular WordPress foundation I use across client projects to retain control over integration, performance and long-term development.
  • Theme and content systems
  • Performance and visibility foundations
  • Forms, authentication and privacy
  • Business-specific functionality
Explore the technology
Project workflow

A direct, evidence-led process

  1. Passaggio 1 di 5

    Qualify

    A short project form establishes the objective, current problem, budget range and timing.
  2. Passaggio 2 di 5

    Understand

    I review the business, users, content, existing stack and technical constraints before proposing a solution.
  3. Passaggio 3 di 5

    Create

    Structure, copy, SEO foundations, design and development move forward as one coordinated system.
  4. Passaggio 4 di 5

    Verify

    The project is tested for responsive behaviour, accessibility, markup quality, performance and key conversion paths.
  5. Passaggio 5 di 5

    Improve

    After launch, the website can be maintained and extended rather than repeatedly replaced.
About Giovanni

Independent, direct and accountable.

I have been building websites since 2010. My background includes leading small digital companies, operating online products and working across Italy and Europe on Google Street View field projects through external staffing partners. Oggi I focus on custom WordPress websites and digital systems, with the work evaluated through visible results rather than titles or agency theatre.
Read my background
Questions answered

Questions clients usually ask

No. Trattamix is the first detailed public case study and gives me strong experience with a complex healthcare website, but I work with professionals, local businesses and growing companies across sectors.
Project enquiry

Need a website that can support the next stage of your business?

Send a short outline of the project. If there is a realistic fit, the next step is a focused call.
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