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About Giovanni Sialino

Independent WordPress developer and product builder, working from Udine and Trieste.

I have been building websites since 2010. My work combines custom development, digital products, performance, search foundations and practical experience operating online businesses and field projects across Italy and Europe.

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Background

Self-taught and evaluated through the work.

I do not use protected professional titles or present myself as an engineer. I learned by building websites, businesses and software over many years, then measuring where the systems failed and improving the way I worked. The result is a direct, technically rigorous and transparent approach.
  • Building websites since 2010
  • Digital publishing and AdSense-based business experience
  • Google Street View field projects across Italy and Europe
  • Based between Udine and Trieste
Experience

The path to the work I do now

2010

Started building websites

Began learning and working directly with web design, development and online projects.
Digital publishing years

BePlus, WeMotion and CaosVideo

Built and operated digital publishing businesses in which Google AdSense was a core revenue model, combining audience growth, content, search visibility, monetisation and day-to-day operations.
Four to five seasons

Google Street View field projects

After achieving strong results with Google AdSense, I was contacted about Google Street View field work. The assignments were then delivered through external staffing partners across Italy and other European countries.
One year

Salute Inline

Partnered in a maternal-health personal-brand business built around specialist content and online courses.
Boost

Built a reusable WordPress foundation

Started consolidating themes, plugins and business capabilities into one modular technology base for different client projects.
Current focus

Custom websites and digital systems

Focus on high-performance WordPress projects, redesigns, custom functionality and long-term technical development.
Skills

A multidisciplinary profile built around WordPress

A practical self-assessment based on the work I currently perform, not on formal certification scores.
HTML 95%

Semantic structure, validation and accessibility-aware markup.

CSS 88%

Responsive systems, component styling and performance-conscious delivery.

JavaScript 82%

Vanilla JavaScript, browser interactions and modular front-end behaviour.

PHP 91%

WordPress architecture, plugins, dependency injection and modular back-end systems.

Marketing 90%

Positioning, conversion structure and direct-response thinking.

SEO 92%

Technical SEO, content architecture and on-page foundations.

SEM 84%

Google Ads, Meta Ads and practical media-buying experience.

GEO 80%

Machine-readable content, AI visibility and emerging search design.

Working principles

How I want clients to experience the work

Technically rigorous

Important claims should be tested, reproduced and understood rather than accepted because a tool shows a green badge.

Direct

I explain what I think is useful, unnecessary or risky without hiding the decision behind agency language.

Performance-focused

Speed, maintainability and technical quality are designed into the implementation rather than sold as later add-ons.

Transparent

Limits, provisional results and trade-offs are stated clearly instead of being converted into unsupported promises.
Direction

Why I am building this personal site now.

The next stage is to turn the development work into a focused business: custom websites as the accessible entry point, more capable WordPress systems when the client needs them, and a content programme that can grow across articles, video and other appropriate channels. The website is designed to attract qualified projects, not simply display technical experiments.
Questions answered

Questions clients usually ask

No. I work as an independent developer and remain directly responsible for the project. Specialist collaborators can be involved when a requirement—such as professional photography—sits outside my service.
Project enquiry

Work directly with the person building the project.

Send the current situation, the desired result and an indicative budget. I will respond if there is a realistic fit.
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