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Custom themes, plugins and integrations

Custom WordPress development without a generic plugin stack at the centre.

I build tailored themes, plugins, integrations and content structures for businesses whose requirements cannot be solved well by repeatedly installing another unrelated tool.

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Service scope

Custom development can cover the visible site and the system behind it

Custom themes

A tailored interface and component system built around the brand, content and conversion requirements.

Custom plugins

Business-specific functionality developed as maintainable modules rather than fragile theme snippets.

Structured content

Contenuto models, fields and relationships designed for consistent publishing and future reuse.

Connected services

Connect selected external services when they provide a clear operational or commercial advantage.

Controlled dependencies

Use external packages deliberately and keep the core project understandable and testable.

Business-focused evolution

Prioritise functions that save time, improve the customer journey or create measurable operational value.
The Boost approach

Why I built a reusable WordPress foundation.

Repeating the same integration problems on every project is not efficient. Boost gives me a general modular base for themes, content, performance, visibility, forms, authentication, privacy and other capabilities. Client projects still receive a tailored solution; the reusable foundation reduces avoidable reinvention and inconsistency.
  • A common architecture across modules
  • Direct control over the main runtime
  • Reusable quality and performance standards
  • Custom project logic where it creates value
See the technology
Choosing the right route

Not every requirement needs custom code

Selected external tool
Best for standard commodity functions
Best for unique business logic
Direct code control Limited
Fastest initial deployment
Long-term fit assessed per project
When justified
Custom Boost module
Best for standard commodity functions
Best for unique business logic
Direct code control
Fastest initial deployment
Long-term fit assessed per project
External platform integration
Best for standard commodity functions
Best for unique business logic
Direct code control
Fastest initial deployment Depends
Long-term fit assessed per project
Project workflow

How a custom feature is developed

  1. Passaggio 1 di 5

    Define the workflow

    Document users, data, decisions, edge cases and the desired result before writing code.
  2. Passaggio 2 di 5

    Choose the boundary

    Decide what belongs in WordPress, what should remain external and what can use an existing reliable service.
  3. Passaggio 3 di 5

    Build the smallest useful version

    Deliver the core workflow before expanding into secondary options and automation.
  4. Passaggio 4 di 5

    Test real scenarios

    Validate permissions, data handling, failure states, performance and the user journey.
  5. Passaggio 5 di 5

    Document and evolve

    Keep the solution understandable so future changes do not require reverse-engineering the project.
Questions answered

Questions clients usually ask

No. Custom code is justified when it improves fit, control or long-term value. A reliable external service may be the better choice for a standard function, and I will say so.
Project enquiry

Have a WordPress requirement that does not fit an off-the-shelf plugin?

Describe the workflow, who uses it and what the current workaround costs the business.
Discuss your project