A website is often commissioned as a surface: pages, navigation, visual identity and a launch date. The operational system around it is treated as somebody else’s problem.
The hidden system
Contenuto ownership, lead routing, bookings, analytics, privacy and maintenance already form a system whether they were designed together or not. The question is whether that system is coherent.
Start from the path
I now begin by mapping users, business actions, information and ownership. The website becomes one interface inside that architecture, not the architecture itself.